From the beginning of 2012 to the middle of 2013, I wore Make Up For Ever HD Foundation pretty much exclusively ( to wards the end I had LM Silk Creme but wore it like once a month) and I can easily say that this is a great foundation.

Ingredients: Aqua, Cyclopentasiloxane, Neopentyl Glycol Diethylhexanoate, Mica, talc, PEG-10 Dimenthicone, Biosaccharide Gum-1, Phenyl, Trimethicone, Sodium Chloride, Lauroyl Lysine, Dimenthicone Crosspolymer, Glyceryl Caprylate, Methylpropanediol, Butylene Glycol, Phenoxyethanol, Chlorphenesin, Disteardimonium Hectorite, Sodium Myristoyl Glutamate, Cyclohexacyloxane, Methylisothiazolinone, Sorbitan Sesquileate, Silver Oxide, Propylene, Carbonate, Parfum (fragrance), Methylparaben, Fagus Sylvatica Extract (Fagus Sylvatica Bud Extract), Hydrolyzed Yeast Protein, [+/- CI 77891 )titanium Dioxide), CI 77491 (Iron Oxides), CI 77499 (Iron Oxides).

The Claims -8/10

According to the Sephora website, <strongMake Up Forever HD Foundation claims to provide buildable medium to full coverage that conceals imperfections “flawlessly” with a soft-focus effect, remaining invisible both on film and in real life.

On the coverage front the product is spot on and the finish is rather interesting; initially providing a velvety-satin finish but has more radiance in sunlight and as time goes on.

I would hesitate to say its invisible in real life and on film. It has no SPF and photographs beautifully. It’s hardly detectable and I’d say the same about it in real life.

Formula – 8.5/10

This foundation has a thick viscous fluid texture. The finish is pretty natural (but with a hint of radiance) but unfortunately highlights severe dry-patches. Despite it’s texture, it blends beautifully and sheers out like a dream.

I’m wearing shade 115 which is slightly too pink-toned and pale for me but the shade range is fabulous, catering to very fair to deep skin tones in various undertones.

According to COSDNA, there are no particularly troubling irritants in this but we each have our own skin sensitivities. It does contain a small amount of fragrance though.

Longevity – 9/10

Across the board, this foundation has great longevity, just not as great as foundations like Revlon Colorstay etc. Oilier skin types may need to touch up with powder and to blot but there don’t tend to be significant issues with wear (my friend provided me with this info) but on my drier skin it lasts a very long time. I accidentally had it on for 18 hours on the night of my prom and it hardly faded but on the down side it settled into my dehydrated patches unattractively (keep in mind that I have dry and dehyrated skin).

Packaging- 9/10

The packaging is somewhat large but is not particularly fragile. The container features a functional pump that dispenses a rather practical amount of product with a matching black cover. It contains the standard 30 mLs of product.

Value – 8.5/10

This is a great foundation, suitable in my opinion for normal to combination skin. I find it highlights dryness but not to a severe degree and those with truly oily complexions may not find it controls oil well enough. It’s a great special occasion foundation that photographs beautifully. The formulation is concentrated, requiring a minimal amount for significant coverage. It can be built up without becoming significantly more obvious and also looks relatively natural in real life.

It retails for $49 CDN/ 42 US dollars at Sephora

Total Grade: 43/50  A

For anyone who is curious and some have you might have guessed because of the title, I plan on doing a series of foundation/concealer reviews and uncreatively calling it “base bonanza” of all the face products I own and then do a comparison and favourites post. Fingers crossed, I’ll be able to stick to this.