I have managed to talk about this foundation very frequently here without giving an actual review. Whoops. This was the first Drugstore foundation that I tried and was wowed by the great quality of – it’s better than many higher end ones I’ve tried. In short, in my view Rimmel Wake Me Up is a fantastic foundation, well for me at least.
Well I couldn’t find this foundation on Rimmel’s Canadian site oddly enough so I had to make due with the UK one even though the UK formulation is slightly different, as in it contains SPF whereas the one I have does not. Basically it claims to be light and moisturizing on the skin, gives an instant flawless natural-looking finish and has a visible anti-fatigue effect with peptides and a “moisturizing vitamin complex”. To me this sounds like it was made to be in the vein of Bourjois 10 Hour Sleep Effect with the radiance claims and vitamin ridiculousness – Bourjois is known for its claims to do with vitamins and antioxidant which I am quite skepical of. Nevertheless, I find that these foundations differ. Wake Me Up isn’t quite as dewy in my opinion but has the radiance nevertheless with increased longevity and coverage. On the UK website Rimmel describes the product as “Rimmel’s first liquid foundation that instantly reawakens skin with a healthy, radiant glow” and the “light, moisturising texture applies smoothly and leaves skin feeling soft and comfortable all day” and “gives an instant flawless, natural-looking finish” with its “visible anti-fatigue effect with peptides and a Vitamin Moisturising complex”. Like with every other foundation on the market, it does not make the skin look instantly flawless and I’m skeptical of the ingredients doing anything magic, but I believe it achieves on the rest of its claims.
It’s a thicker yet somewhat weightless tacky (until it sets) liquid consistently. It’s even more viscous than MUFE HD. It provides medium coverage that is somewhat buildable on the skin. As promised, the formulation is light and hydrating and the ingredients are the ideal ones for my skins particular needs. It’s free of irritating alcohols, although it does include some fragrance and contains a high concentration of silicones, which I know break some people out but on my dehydrated skin, they help the foundation to sit more nicely over the skin. The good amount of glycerin in the foundation explains its hydrating properties. I really can’t see the shimmer in the foundation unless I squint really hard at the bottle under harsh lighting and I definitely cannot see the shimmer on my face in any sort of lighting. In other countries, the foundation seems to contain spf but in Canada it does not appear to – this is a godsend to me because my skin tends to be reactive to formulations including chemical SPF.
As a whole, the colour range of Rimmel’s offering leaves much to be desired even compared to other ranges at the drugstore but the lightest shade of the six, ivory, a moderately fair shade with yellow undertones suits my skin perfectly which is a rarity for me. The shades really only cater to those with moderately fair skin to those with medium skin tones.
Keep in mind here that I do have perpetually dehydrated skin, but I do not think that this foundation can be described as truly dewy, as say Bourjois 10 Hour Sleep Effect but it does provide a bit of radiance and glow to the skin. It’s slightly glowier than a satin finish and the shimmer particles that I can’t detect seem to highlight the naturally high points of my face and powdered (although I rarely wear it this way) it looks like a natural finish. However, I know the finish of a foundation varies across different skin types and it generally applies glowier on an oilier skin. I would describe it as luminous-looking on the skin.
Because this foundation is not truly super-dewy and has surprising lasting power on the skin – I find that on it’s own it lasts 12+ hours everywhere except on inflamed blemishes -, it’s suitable for a variety of skin types. Those with slightly dry skin, normal skin and combination skin would suit this foundation the best if they are looking for some natural-looking luminosity with longevity and coverage. It does not cling to dry patches but does not effortlessly and invisibly glide over major ones either.
I’m tempted to say this is my favourite foundation. For my dry skin, it’s a failsafe option regardless of the state of my skin is, for instance whether I’m suffering through blemishes and abundant dry patches or if it’s acting its slightly dehydrated self. I don’t think a single week has gone by where I haven’t worn this foundation when I got it in the spring and there are months when I pretty much wore this exclusively.
The packaging is quite nice-looking especially for the price point, albeit quite large and impractical for travel. It comes in an asymetrical glass bottle with a large orange cap and has a matching orange pump. I’m happy to say this affordable foundation actually has a pump!
The Claims: 9/10
Overall Quality: 9.5/10
Total: 46.5/50 or 93%, A+
If you’ve tried this foundation, tell me your thoughts below! I’m also always open to recommendations 🙂